I write about what I learn along the way of building and scaling startups in the heart of Switzerland.

All texts on this page are original and created without AI.

(How odd that this already needs a disclaimer.)

There are too many shallow content pieces floating around in the net, especially with the massive influx of copy pasted AI articles, half truths or misinformation that dilute information.

The takeaway from people, the wisdom I would want to learn from is increasingly missing.

This is my way of making my little corner of the internet a more interesting place.

Thanks for your time.

Having Urgency as entrepreneur

you need some urgency as founder. but a positive one.

how we handle a Workcation / digital nomad policy as a startup

Three learnings from years of having a workcation and digital nomad policy in our startup:

What does a Business developer actually do?

What does a business developer do? There are different opinions, I say biz devs are awesome, here's an overview.

14 Sales Frameworks for Startups

I look at 14 sales frameworks startups use, with a special focus on the sales cycle length, because, cash flow.

What to Do When Tariffs Rise? A Founder’s Perspective

Rising tariffs are all over the news at the moment, and while there are many implications we discussed how this shakes up our business.

From Startup Hustle and getting rich to Agency with a scalable product

The ideal scenario? You bootstrap your business, grow it profitably, and sell it for lots of cash.

How we fill and track our sales pipeline

Regardless whether you have small, local agency or you are building a scalable business - you need clients. Here is how we find them.

How we breakdown KPI's from Investors to the Team

Aligning your KPIs with investor expectations shouldn't be a hassle. Here's how we do it.

How we built a Venture Studio (without raising a fund)

In early 2022, I was asked to join a young project. In 2024, we had built up an investor group for investing along our venture studio...

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